Ace Infoway Blogs: Get the Trending News of IT Industries

Content Marketing has lower up-front costs & deeper long-term benefits than paid search “, said JuliaEMcCoy, Founder of the content agency called Express Writers. Content Marketing is the new trend that has added a new dimension to the marketing sector. People do not rely on advertisements anymore, in fact, according to the  Content Marketing Institute ,  approximately 600 million users use ad blockers on their devices . Actually, their preference is shifting from one-way communication to two-way communication, which can be achieved through content marketing resources such as blogs, videos, podcasts, articles, etc. where the users can present their own opinion and ideas as well. The scope of Content Marketing is gigantic and is expected to replace the traditional advertising methods in the coming years. Trends in Content Marketing Content Marketing generates six-folds greater lead conversions than the other advertisement and promotion alternatives. It i...

“If you have more cash than minds, you should concentrate on Outbound Marketing and if you have more minds than cash, you should concentrate on Inbound Marketing.”  –  Guy Kawasaki, An Author, and Silicon Valley venture capitalist. What is Inbound Marketing? Inbound Marketing is a new tool for the  S.M.A.R.T. business , that is a business that aims at achieving their  S pecific,  M easurable,  A ttainable as well as  R elevant goal within a specific  T ime frame. In fact, since  Inbound Marketing comparatively generates  54% more leads with 61% less cost  than Outbound Marketing, it has overshadowed the Outbound Marketing Strategy. Inbound Marketing is based on the idea that- it isn’t sufficient to simply draw in individuals to your site; you need to keep on helping, support, and engage them well after they become your client. How to prepare an Inbound Marketing Plan? Inbound Marketing may be a single term ...